HOW RED SASH BEGAN
TWO FRIENDS. TWO WORN-IN PAIRS. ONE BIG IDEA.
Two friends realized their favorite boots had seen better days. They were perfectly broken in—scuffed, worn, and full of character—but replacements? That felt like a nightmare. Sure, boots are everywhere. But finding ones that fit right, feel great, don’t look like everyone else’s, and come at a fair price? That was harder than it should be. So they started sketching a better idea. What if boots were made the right way—using full-grain leather, small-batch craftsmanship, and none of the inflated markups?What began as a half-serious joke—“We should just make our own”—turned into Red Sash.Now, every pair they make carries the promise of that first road trip: comfort, quality, and character—without the premium price tag. Built by people who live in their boots. Just like you.