Red Sash was born in the heart of Austin, Texas—a city where grit meets rhythm and style never sleeps. More than just a boutique boot brand, Red Sash is a statement. We were founded with a clear purpose: to create boots that are both timeless and trend-forward. Each pair is a limited-edition collectible, handcrafted from premium materials and infused with authentic spirit and just the right amount of Texas attitude.
We draw inspiration from the rugged soul of the countryside and the electric pulse of Austin’s legendary music scene. At Red Sash, our boots aren’t just made to be worn—they’re made to be lived in.

Our mission is to deliver high-quality boots that elevate your style, enhance your comfort, and empower bold self-expression. Whether you’re setting trends or telling your own story, Red Sash is with you every step of the way.

The legendary history of the Red Sash dates back to when Texas was still an independent republic. Cowboys, after rustling cattle, would ride back into the safety of what is now Texas. It is said that those who wore red sashes did so to signify their origins from this rugged land. Wearing the red sash became a symbol of being a true cowboy. However, the real story of the Red Sash crew is much more colorful, stretching from the famous OK Corral in Arizona all the way up to Wyoming Territory. The saga of the Red Sash Cowboys ultimately concludes in Arizona, where Wyatt Earp, on a vendetta ride for justice, broke up the crew. Yet, the true spirit of the Red Sash never truly faded.